It’s officially been a month since venturing into the wilderness of a digital freelancer, so it begs the question, what have I been doing? The most notable things I’ve outlined below.
I’ve been working closely with a telecommunication company based in Lancashire working on a full rebrand, marketing strategy and web build. The branding, wireframes and visuals have all been signed off. I’m now underway with the website build and working on the marketing in preparation for the launch in September.
Also, I’ve imported 20,000 products into a WooCommerce website for a company who supplies valves in the manufacturing industry. The great thing about this project was that the data was clean and well organised from the start. The only hurdle was that one cell in each row contained all the attributed data. So I created a formula which extracted the relevant data from the cell so that I could create filterable attributes per product. I’ll be posting a blog on how I did this shortly as other people might find it useful.
Google Merchant Center can become a tardis with unexpected issues. A WooCommmerce build suddenly reported an error on approximately 16,000 products leaving just 64 active. When a business relies heavily on Google Shopping for marketing, it becomes a critical issue. Fortunately, I managed to resolve the problem quickly, and all the products are now available again to be promoted using Google Shopping.
Amongst all of the above, I managed to resolve other issues, which are both typical web development and digital marketing tasks. I’ve also started using Buffer a social media tool that allows you to plan, collaborate and schedule media content. I’m using it to manage the social channels of a cattery in preston. I’ll see how it goes in the coming weeks/months and let you know my thoughts.
I also managed to make the most of the heatwave. Both the wife and I jetted off in the camper van – twice. We had a fantastic time in Ullswater in the Lake District and staying very close to Pooley Bridge. We also decided to drive to the other side of the country and stay in Whitby and see the beautiful coastline and history. Whilst we were there we day tripped to Robin Hoods Bay and Scarbrough – it’s safe to say we had a fair amount of fish and chips.