How To Improve Web Page Speed: A Guide For Business Owners

How To Improve Web Page Speed: A Guide For Business Owners

Any modern business owner understands the importance of having an online presence, and that all begins with your website.

Creating a stunning website design and optimising it for off-page SEO are both vital aspects of managing your site, but you also need to consider technical SEO and on-page factors.

One crucial factor that many business owners overlook is page speed. After all, if you’ve outsourced your website’s creation and don’t have much technical expertise, you might not even know what page speed is and the part it plays in your site’s success. 

Keep reading, and I’ll explain how page speed and works and why it’s so crucial for any company owner to focus on it to ensure success in 2021 and beyond. 

What Is Page Speed?

Page speed does what it says on the tin: it’s the amount of time it takes for a website or specific web page to load. That means that all the images, add-ons and features need to load fully. 

On average, a web page takes 10.3 seconds to load on a desktop computer and 27.3 seconds on a mobile device, but the faster your site’s speed, the better your conversions and the easier users will find it to make the most of your organisation’s online resources. 

If you’re unsure about your website’s page speed, then Google offers a handy PageSpeed Insights tool that can help you to see the speed of your site’s pages. 

Why Is Page Speed Important?

Page speed is crucial for SEO because it improves the usability of your site. A slow website will be abandoned quickly by users and won’t get as much traffic or as many clicks as a fast one.

Also, page speed is considered a core web vital, which is part of Google’s new Page Experience update. Page Experience is a set of factors that affects usability and are used as a ranking factor. 

So, if your website has slow pages, then you could find that you fall below your competitors on SERPs for your target keywords. 

Being as close to the top of search engine results means that you can get noticed by your target audience, so it’s a must for any successful business. 

How To Improve Page Speed On Your Site

Page speed is an important part of any website’s technical SEO and overall usability. Thankfully, there are many ways you can easily improve page speed on your site.

These include:

  • Optimise your code and reduce unnecessary bloat
  • Reduce the redirects on your site
  • Set your browser cache dates for around a year or longer
  • Reduce the size and amount of pixels of your images
  • Boost your company’s server response time 
  • Improve your site’s mobile SEO 
  • Collaborate with an technical SEO expert 

If you’d like to learn more about how I can help you to improve your site’s page speed and more, then get in touch by emailing [email protected] or calling ‬01772 920390.