After working in various sectors over the last decade, I’ve gained significant insights into what works and what doesn’t. Combine this with my extensive in-depth knowledge and skill set, and you can be sure I won’t be making suggestions on a whim. I’ll be looking at the complete digital offering and processes from the very basic to the more complex.
Consultancy isn’t just about saying “that’s wrong”, “this needs to change” and “gosh, that’s a mess”! Every business and website is unique and discovering what’s working well is just as important. In most cases, I’m often asked to step in when a business has become stagnant online, or when a website isn’t generating as much revenue or leads as it once did. Perhaps your competitors have come from nowhere and taken a huge chunk of your digital market share. Usually, it’s a case of: “Martyn, tell us what we need to be doing”.
The digital consultancy service I provide is a total 360-degree service. I’ve worked with a business that started with £1,000 on a credit card to now turning over £1.5 million. I’ve also worked with another company for 11 years who dominated a particular niche with 24 stores across the UK and recently sold their business to the world’s largest retailer of Swiss watches. I’m not saying I single-handedly achieved this but my digital expertise certainly supported them on their journey.
Digital Consultancy and how I work
In-house or remote digital consultant
In an ideal world, working in-house often makes the process much quicker. However, if that’s not possible, there are many ways in which we can still work together – so don’t panic! I’m happy to provide all the information and golden nuggets that will make a positive impact on your business.
Loaded with this information you have a couple of options. I can either take ownership and carry out the work involved and drive your business forward. Alternatively, you can have your digital agency or freelancer complete the work themselves.
Digital project manager
If you have an upcoming project that you’d like some additional insights on or a project that has a crucial deadline, I can be a digital project manager who works with or for you. I’ll ensure the agency, or whoever is doing the work, stays on track and that crucial deadlines aren’t missed.