Paid search has come an awful long way since I first started over a decade ago. Paid search is no longer just Pay Per Click (PPC), you can do so much more now. Many businesses don’t realise that, when carried out correctly, it generates fantastic return on investment (ROI). Paid Search covers the full channel offering from search, audience, retargeting, shopping, video and social.
Paid search should not be something ventured into light-heartedly. Driving traffic through this form of advertising costs money every time somebody clicks one of your adverts. If your website isn’t up to scratch, then paid advertising isn’t going to be effective and you could potentially waste a lot of money.
Due to the nature of paid advertising, there isn’t a one-size-fits-all solution because, depending on your product or service offering, only certain channels will be relevant to your end goal.
Paid advertising and how I work
45-minute consultation call and Paid Advertising report
Get action-oriented advice for paid advertising whether you already use paid advertising or not. Your report will reflect either a strategy to move forward or “quick wins” and thoughts on how to improve your current campaigns.
The Full Monty
I’ll create the strategy and also complete the set-up and digital assets required for a successful campaign. I’ll take care of the nerdy stuff, like tracking, so it’s totally clear what is working and what isn’t. I’ll create clear and transparent monthly reports that break down ad spend and ROI.