SEO
Organic rankings for high traffic and competitive keywords
I assist small to medium-sized businesses and even nationally recognised brands with SEO
SEO always starts with defining a strategy that includes clear objectives and goals. The only way to do this is through working closely with you at the start to gain a better understanding of your business and the products or services that you offer. Keyword research identifies the keywords that people use to find the products and services that you provide. It also defines the ones that drive the most traffic.
The On-page process is about making sure your website reflects these findings. In essence, you’re implementing keywords on your site in relevant places, which in turn tells the search engines what your website is about.
Off-page is all about creating authority and trust and this is achieved by building citations and links to your website. Link-building as a phrase seems a little dated but, in theory, nothing has changed. It’s the process of obtaining links that has changed. It’s all about being creative and thinking outside the box.
Search engines love a website that has fresh and unique content. This should be considered an integral part of the ongoing Search Engine Optimisation process.
Get action-oriented advice for your website. Your report will include “quick wins” and what areas you need to change to improve your SEO. This is a great starting point for gaining an understanding of where you currently stand.
Search Engine Optimisation, or SEO as it’s more commonly known, is a long term marketing strategy and the timeframes to achieve results differ based on many external factors. Any SEO company or SEO specialist that promises results in a short period of time should be left well alone.
To carry out comprehensive Search Engine Optimisation you need to have a degree of technical ability and understanding because it’s become more specialised and technical in recent years. Google is now looking at performance, accessibility and best practices – this is where a background in web design is important.
As part of my Search Engine Optimisation service, I include technical SEO, which covers these three additional factors. Which, in simple terms, means your website will be optimised for search engines to crawl and index your site more effectively. SEO is a combination of services and these include: keyword research, on-page, off-page and content.
Organic rankings for high traffic and competitive keywords
Making sure your website technically optimised within search engine guidelines
Websites that deliver results and conversions while exceeding expectations
Easy-to-navigate, easy-to-find, because first impressions matter online
Generate sales and enquires through all channels of marketing
Strategy and guidance on what your business should be doing online