Firstly, Search Engine Optimisation or SEO as it’s more commonly known as is a long term marketing strategy. Any SEO company or SEO specialist that promises results in a short period of time should be left well alone. As a marketing strategy, it’s a long term one, and the timeframes to achieve results differs based on many external factors.
To carry out Search Engine Optimisation entirely you need to have a degree of technical ability and understanding as it’s become more specialised and technical in recent years. Google is now looking at performance, accessibility, best practises – this is were a background in web design is important. As part of my Search Engine Optimisation service, I include technical SEO which covers the three additional factors. Which in simple terms means your websites will be optimised for search engines to crawl and index your site more effectively. SEO is a combination of services and these include; keyword research, on-page, off-page & content.
Search Engine Optimisation
SEO always starts with defining a strategy this includes the objectives and goals. The only way to do this is through working closely with you at the start and understanding your business, the products or services that you offer. Keyword research identifies the keywords that people use to find products and services that you provide. It also defines the ones that drive the most traffic.
The On-page process is about making sure your website reflects these findings. In essence, you are implementing keywords on your site in relevant places which in turns tells the search engines what your website is about.
Off-page is all about creating authority and trust and this is achieved by building citations and links to your website. Link building as a word seems a little dated but in theory, nothing has changed. It’s the process of obtaining links which have changed. It’s all about being creative and thinking outside the box.
Search engines love a website that has fresh and unique content. This should be considered an integral part of the ongoing Search Engine Optimisation.
Search Engine Optimisation and how I work
45-minute consult call and website report
Get action-oriented advice for your website. Your report will include “quick wins” and what areas you need to change to improve your SEO. This is a great starting point for getting an idea where you currently stand.
In-house SEO consultant
Are you a digital agency or company with a marketing department? I can be the fresh pair of eyes and knowledge to help guide you with the latest SEO techniques. I’m happy to work in-house in Preston and throughout the North West. I will work as part of your team, speak directly with clients and even go to meetings if required.
Whole kit and caboodle
I’m happy to work solely on your SEO strategy and achieve fantastic results as I have done previously. I’ll work closely with you and carry out all of the above. I’ll also provide transparent reporting on work that has been completed and also the results – definitely no smoke and mirrors.