Search Engine Optimisation, or SEO as it’s more commonly known, is a long term marketing strategy and the timeframes to achieve results differ based on many external factors. Any SEO company or SEO specialist that promises results in a short period of time should be left well alone.
To carry out comprehensive Search Engine Optimisation you need to have a degree of technical ability and understanding because it’s become more specialised and technical in recent years. Google is now looking at performance, accessibility and best practices – this is where a background in web design is important.
As part of my Search Engine Optimisation service, I include technical SEO, which covers these three additional factors. Which, in simple terms, means your website will be optimised for search engines to crawl and index your site more effectively. SEO is a combination of services and these include: keyword research, on-page, off-page and content.
Search Engine Optimisation
SEO always starts with defining a strategy that includes clear objectives and goals. The only way to do this is through working closely with you at the start to gain a better understanding of your business and the products or services that you offer. Keyword research identifies the keywords that people use to find the products and services that you provide. It also defines the ones that drive the most traffic.
The On-page process is about making sure your website reflects these findings. In essence, you’re implementing keywords on your site in relevant places, which in turn tells the search engines what your website is about.
Off-page is all about creating authority and trust and this is achieved by building citations and links to your website. Link-building as a phrase seems a little dated but, in theory, nothing has changed. It’s the process of obtaining links that has changed. It’s all about being creative and thinking outside the box.
Search engines love a website that has fresh and unique content. This should be considered an integral part of the ongoing Search Engine Optimisation process.
Search Engine Optimisation and how I work
45-minute consult call and website report
Get action-oriented advice for your website. Your report will include “quick wins” and what areas you need to change to improve your SEO. This is a great starting point for gaining an understanding of where you currently stand.
In-house SEO consultant
Are you a digital agency or company with a marketing department? I can be the fresh source of insights and knowledge you need to guide you with the latest SEO techniques. I’m happy to work in-house in Preston and throughout the North West. I will work as part of your team, speak directly with clients and even go to meetings if required.
The whole kit and caboodle
I’m happy to work solely on your SEO strategy and achieve fantastic results, as I have done with previous clients. I’ll work closely with you and carry out all of the above. I’ll also provide transparent reporting on work that’s been completed and also the results – definitely no smoke and mirrors.