Technical SEO is the foundations for any website that wants to rank competitively in the search engines. Not implementing technical SEO is like building a house on sand – no matter how lovely the house looks it will develop cracks and eventually sink and even possibly fall down.
Search engines now require more from a website whether it’s a brochure type website or eCommerce. Search engines are more stringent and offer free tools such as ‘search console’ which alert you to any technical SEO issues. Technical SEO is about the technical aspect of a site. The more in depth, the more complicated it gets. At surface level, it’s quite straight forward, but when you start delving, it becomes a mixture of web designer and server administrator territory. Words such as canonicalization, pagination, website cannibalisation, redirects, page speed, amplified mobile pages are just a few parts of technical SEO.
Technical Search Engine Optimisation
Technical SEO is about understanding the criteria that search engines require and implementing these. It’s importing to mention that usually, technical SEO won’t create any visual changes to your website. Predominantly it’s all code changes the stuff that search engines love. The only thing you’ll probably notice is a decrease in page load time as this is now more important than ever.
As a technical SEO consultant, my process starts with a technical SEO audit which highlights the fundamental issues stopping or hindering your website from ranking effectively. Once I have completed the inspection, I will then discuss my finding with you. I won’t talk in a technical jargon I will keep it simple and explain each issue clearly. Once you have a full understanding, I’ll set about resolving the issue. Once I’ve completed the work, I will provide a comprehensive and transparent report outlining everything that I’ve achieved.
Once finished it’s then a great time to start actively working on your SEO marketing strategy.
Technical SEO and how I work
45-minute consult call and website audit
Get action-oriented technical advice for your website. Your report will include “quick wins” and where you’re failing with regards to the search engine criteria. This is a must for any new website or one that has experienced issues ranking in the search engines.
In-house Technical SEO consultant
Are you a digital agency or company with a marketing department? I can be the technical person who can take your technical SEO to the next level. I’m happy to work as part of your team, speak directly with clients and even go to meetings if required.
Whole kit and caboodle
I can be the technical expert who identifies and implements the changes required to give your website the best foundations in order to compete in this digital world. Working closely with you I’ll also provide transparent reporting on the work that has been completed and also the results – definitely no technical jargon.