Technical SEO is the foundation for any website that wants to rank competitively in the search engines. Not implementing it is like building a house on sand; no matter how lovely the house looks it will develop cracks, eventually sink, and even possibly fall down.
Search engines now require more from a website, whether it’s a brochure type website or eCommerce. Search engines are more stringent and offer free tools such as ‘search console’, which alerts you to any technical SEO issues. The more in-depth, the more complicated it gets.
At a surface level, it’s quite straightforward but, when you start delving, it becomes a mixture of web designer and server administrator territory. Processes such as canonicalization, pagination, website cannibalisation, redirects, page speed, and amplified mobile pages are just a few elements that need to be considered.
Technical Search Engine Optimisation
Technical SEO is about understanding the criteria that search engines require and implementing these effectively. It’s importing to mention that, usually, it won’t create any visual changes to your website. Predominantly, it’s all code changes – the stuff that search engines love. The only thing you’ll probably notice is a decrease in page load time, as this is now more important than ever.
As a technical SEO consultant, my process starts with a technical SEO audit that highlights the fundamental issues stopping or hindering your website from ranking effectively. Once I’ve completed the inspection, I’ll then discuss my findings with you.
I won’t talk in technical jargon, but will keep it simple and explain each issue clearly. Once you have a full understanding, I’ll set about resolving the issues. Once I’ve completed the work, I’ll provide a comprehensive and transparent report outlining everything that I’ve achieved.
Once that’s finished, it’s then a great time to start actively working on your SEO marketing strategy.
Technical SEO and how I work
45-minute consult call and website audit
Get action-oriented technical advice for your website. Your report will include “quick wins” and where you’re failing with regards to the search engine criteria. This is a must for any new website or one that has experienced issues ranking in the search engines.
In-house Technical SEO consultant Preston & Lancashire
Are you a digital agency or company with a marketing department? I can be the person who takes your technical SEO to the next level. I’m happy to work in-house anywhere in the North West. I’m extremely comfortable working as part of your team, speaking directly with clients and even attending meetings if required.
The full package
I can be the technical expert who identifies and implements the changes required to give your website the best foundations in order to compete in this digital world. Working closely with you, I’ll also provide transparent reporting on the work that’s been completed and also the results – definitely no technical jargon.